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Wednesday, December 26, 2012

A LEGEND REBORN - TIEMPO LEGEND IV ELITE

Incorporating 17 years of relentless craftsmanship, the new Tiempo Legend IV Elite boot features a timeless quality combined with modern innovations.

A LEGEND REBORN - TIEMPO LEGEND IV ELITE

The Tiempo Legend IV Elite is part of Nike Football’s DNA and with that comes a responsibility to its tradition and heritage, but also a commitment to innovation.

The Tiempo Legend IV Elite is a boot that refuses to simply bask in its glorious past, instead it is primed for a glorious and exciting future. The vibrant orange pop from the tongue, heel graphic , stud tips and laces is a testament to the boot’s evolution, while maintaining the crafted nature of its lineage.

The Tiempo Legend IV Elite’s premium leather is strong and soft, giving the player extra comfort, touch and control. Combine the unmatched touch and feel of the boot with innovations such as a carbon fiber plate, Flywire upper and stud configuration and you have a legend reborn.

Enhanced vamp stitching is strategically placed in order to create lateral support and a natural touch while minimizing any overstretch. The new sockliner has been designed to cushion and retain shape while superior support in the arch and heel leads to a more responsive boot to meet demands of player movement.

The light carbon plate remains flat, enhancing rigidity while avoiding stiffness, and a combination of rounded studs and two central blades offer critical and improved traction where players need it most. Nike Flywire technology has been added and offers superior midfoot lockdown, giving tremendous support
while aiding the boot’s comfort and maneuverability.

The Tiempo Legend IV Elite is also the lightest Tiempo yet, coming in at 20g lighter than its predecessor.

Tuesday, December 25, 2012

T90 LASER IV - WAYNE ROONEY'S PERFECT STRIKE

The new T90 Laser IV football boot is 20 percent lighter than the previous version and features a streamlined silhouette that provides enhanced fit and feel on the ball.

T90 LASER IV - WAYNE ROONEY'S PERFECT STRIKE

T90 Laser IV is a completely redesigned boot for the modern day striker who capitalizes on that one opportunity that comes his way during a game and buries the ball in the back of the net. Be it a long range screamer, close range effort or perfectly struck free-kick or penalty – they all count for this deadly finisher who lives and breathes to score goals.

In this T90 video Wayne Rooney reenacts his most memorable goal from last season. A perfect strike that combines technical brilliance with seamless timing to turn a game. The video features high definition slow motion capture of the strike with technical call outs around the new T90 boot.

T90 LASER IV

Focused on adapting to the technical demands and movement of a highly mobile striker the new T90 Laser IV is 20% lighter than the T90 Laser III and features a streamlined silhouette that provides enhanced fit and feel on the ball. The forefoot area features a newly configured adaptive shield design and high performance synthetic leather upper for a soft and close to the foot feel.

To ensure a perfect strike of the ball, the reconfigured shooting and swerve zones on the instep of the boot are designed to flex naturally as the foot contacts with the ball, amplifying the natural benefits of the foot to strike the ball cleanly.

The key contact zones are broken up into flexible strips which enhance the natural power and accuracy of the foot while the swerve zone fins reduced in size and height allow a closer feel to the ball providing friction to curved shots. Finally, along the tongue and top of the boot, shape correction foam increases instep accuracy for a seamless strike of the ball.

Strikers make the most of tight spaces and rapid turns and feints to leave defenders on the back foot and the new T90 Laser IV features remodelled studs designed to maximize the speed of penetration and release on pitch without increasing stud pressure for the player.

Heel, medial, lateral and toe off edge traction combined with a more flexible plate also enhance agility and reduce slipping. With flexibility and movement key to the strikers success enhanced mid foot torsion creates a stiff power transfer from heel to toe creating a clean break from defenders to capitalize on scoring opportunities.

NEW NIKE CTR360 MAESTRI III ENGINEERED FOR FOOTBALL’S PLAYMAKERS

Revamped boots made for players to take control of the game.

NEW NIKE CTR360 MAESTRI III ENGINEERED FOR FOOTBALL’S PLAYMAKERS

Nike’s completely re-designed CTR 360 Maestri III is for the player looking to dictate the tempo of a game. CTR 360 Maestri III is the boot favored by midfield players who rely on innovative performance features to enhance their control of the ball, and therefore the game itself.

Who is a midfield maestro? The player with impeccable ball control, the player who receives the ball, makes his own time and space and has both the vision and the range of passing to create game changing opportunities. Established playmakers sporting the new CTR 360 Maestri III will include FC Barcelona’s Andres Iniesta and a new generation of young players including Arsenal’s Jack Wilshere and Brazil’s Ganso.

The new CTR360 Maestri III is reengineered to deliver enhanced control, traction, support and lightweight comfort. Using next generation Kanga-Lite synthetic material for an assured touch and durability, the new boot also features new All Conditions Control (ACC) technology, providing the same level of control in either dry or wet conditions.

Innovations include a revamped 3D control pad that uses separate strips with fins of varying sizes to hug the arch and maximize contact with the ball, optimizing receiving and passing accuracy.

An asymmetrical lacing system enlarges the area used to control the ball and a new streamlined design enhances touch sensitivity. A dimpled texture on the midfoot increases friction, once again aiding the players control and touch.

The new and more responsive plate features a 360 degree stud placement – the boot deploys round studs on the medial side and blades on the lateral – is designed to provide premium comfort; perfect for the midfielder’s constant turns, and cuts through the pitch.

Monday, December 24, 2012

NIKE MERCURIAL VAPOR VIII DELIVERS EXPLOSIVE SPEED

Re-engineered for even better performance and striking design.

NIKE MERCURIAL VAPOR VIII DELIVERS EXPLOSIVE SPEED

For over a decade, the Nike Mercurial range has set the standard for ground-breaking innovation in football boots. Cutting edge technology has consistently produced a boot that delivers light weight, comfort and responsive performance. Now, the new Mercurial Vapor VIII takes performance innovation to the next level with a re-engineered boot built for explosive speed.

The Mercurial Vapor VIII combines both innovation and style with a seamless fit, touch and traction. A striking new design features a bright mango colorway with a new visual signature on the heel to help the boot stand out on pitch.

Completely redesigned to create a snug upper while locking down the foot and preventing unnecessary foot movement within the boots, Nike’s new Anatomic Last takes the fit of the boot to a new level of support and stability. This is enhanced by a more minimalist and softer heel area, maximizing both comfort and fit. The result is a boot that gives the world’s best players the performance they need .

Cristiano Ronaldo has worn Mercurial boots his entire career and they have once again met his exacting standards. “The Mercurial Vapor VIII gives my game an edge combining the latest design and innovations. I can get ahead of defenders, knowing that the boot will give me the speed and grip I need without compromising support, control or, of course, style.”

The Teijin® Microfiber upper has a suede-like finish, increasing ball control and touch. A sleeker and closer feel to the foot is achieved by making the material around the toe softer and more comfortable for a seamless touch. A thinner and stronger construction reduces the weight of the boot to 185g -- just right for a combination of speed, with the optimal levels of support and durability.

Traction is everything when the final goal is explosive speed and the Mercurial Vapor VIII delivers on both fronts. Two twin studs at the back allow for a quick release from the turf and the asymmetric design of the stud configuration delivers an explosive start. Sharper blades cut through the turf, allowing for game-altering changes in direction at speed.

The Mercurial Vapor VIII also features a unique plate, incorporating two different pieces of glass fiber that increase flexibility and responsiveness. Small dimples alleviate stud pressure at the mid-foot, providing energy return in the heat of a game.

Combining insights from leading players and Nike’s design and innovation technology, the new Mercurial Vapor VIII will make its on pitch debut March 24th and be available at retail March, 29th.

NIKE UNVEILS ALL CONDITIONS CONTROL TECHNOLOGY ACROSS FOOTBALL BOOTS

All Conditions Control (ACC) delivers enhanced ball control in both dry and wet weather conditions.

NIKE UNVEILS ALL CONDITIONS CONTROL TECHNOLOGY ACROSS FOOTBALL BOOTS

Nike All Conditions Control (ACC) technology allows the boot's surface to maintain the same level of friction, touch and control on the ball in wet and dry conditions.

The ACC technology is created by a special treatment during the development of the upper materials to deliver a consistent feel on the ball at all times.

Wherever football is played, weather plays its part: In London alone, during the season an average of 125 days will experience some rainfall, making receiving and passing a ball tricky for even the best players.

Nike’s All Conditions Control (ACC) ensures the surface of the boot upper delivers consistent friction between boot and ball in wet weather conditions allowing the player an assured touch similar to the feel of the ball in dry conditions.

The need for consistent touch and feel on the ball in wet weather is an insight shared by many footballers Nike’s design teams talked to, including FC Barcelona’s Andrés Iniesta.

Nike boots combine the latest design innovation and performance, with boots for each style of play. All Conditions Control (ACC) is now available across all Nike boots including Mercurial Vapor VIII, Tiempo Legend IV, CTR360 Maestri III and Total 90 Laser IV.

MERCURIAL VAPOR VIII

Mercurial Vapor VIII takes performance innovation to the next level with a boot built for explosive speed. The Mercurial Vapor VIII combines innovation and style with a seamless fit, touch and traction.

CTR360 MAESTRI III

Designed for the midfield maestro to dictate the tempo with accurate and incisive passing. Control pad on the instep fits closely to the foot for seamless response. Lateral deboss design creates a soft vamp that benefits touch and control of the ball. The plate offers energy return and strength, with bladed studs for optimal traction and stability.

TOTAL 90 LASER IV

The ultimate striker's boot for capitalizing on that one moment to turn a game. Featuring a streamlined silhouette for enhanced fit and feel, while reconfigured shoot and swerve zones on the instep of the boot flex naturally as the foot connects with the ball, enhancing a cleaner strike. Remodeled studs maximize traction without increasing stud pressure for players.

TIEMPO LEGEND IV

Tradition and heritage combine with innovation to deliver a classic boot. The premium leather is strong and soft, giving extra comfort, touch and control. The lightweight TPU plate delivers a combination of strength and agility, while remodeled stud configuration delivers optimum traction. Nike’s All Conditions Control (ACC) technology will be available on all Nike boots starting October 15, 2012.